Adeo
Adeo provides personalized travel and safety services for domestic and international travel to adventurous travelers in a boundless environment with a trustworthy voice. Helping them feel empowered and be assured.
The new logo mark "Adventure Tale" reimagines the variety of landscapes in California in the form of geometric shapes to represent various nature elements: trees, mountains, and the sun. By using a geometric form language, this creates a flexible and fluid identity system in which a variety of geometric illustrations and icons can be applied across the brand.
California State Parks manages 280 separate park units, each of which are a woodland, desert, water, natural reserve or state historic park. To better inform park visitors about the varying park types, a secondary logo system was created to reflect these essences through the use of custom marks and color.
Solving problem 1:
Low accessibility to travel safety services during vacation/travel. Lack of knowledge about who to contact in case of emergency while abroad.
Solving problem 2:
Lack of a variety of user tailored + suggested content, as well as a clear search flow that is instantly accessible while abroad
Solving problem 2:
Lack of a variety of user tailored + suggested content, as well as a clear search flow that is instantly accessible while abroad
Solving problem 3:
Lack of interesting, concise information highlighting key aspects about destination
The new logo mark "Adventure Tale" reimagines the variety of landscapes in California in the form of geometric shapes to represent various nature elements: trees, mountains, and the sun. By using a geometric form language, this creates a flexible and fluid identity system in which a variety of geometric illustrations and icons can be applied across the brand.
The new logo mark "Adventure Tale" reimagines the variety of landscapes in California in the form of geometric shapes to represent various nature elements: trees, mountains, and the sun. By using a geometric form language, this creates a flexible and fluid identity system in which a variety of geometric illustrations and icons can be applied across the brand.
The refill station doors are Interactive Transparent LCD screens (they use IR or PCAP touch technology) which lets users learn how many plastic bottles they prevented from being used, as well as the amount of CO2 emissions prevented from being released into the air.
Through user interviews and surveys, 8/10 interviewees shared a common thought wishing there were cosmetics that had both beautiful packaging design made from sustainable materials, and is easily refillable.
The featured product line (left to right) includes a face mist, skin tint, lip tint, concealer, eyebrow pencil, and a versatile shadow palette.
The liquid product containers have a larger mouth opening compared to most current products in the market to enable users to feel their products are easily refillable when visiting a BH Beauty refill station.
The eyebrow pencil was designed with removable heads (where the brow pencil cartridge is stored) so that consumers can keep the main body of the pencil, reducing their product waste.
user journey map goes here
user journey map goes here
To fulfill the demographics' need for sustainable cosmetic packaging, I designed a product line of refillable makeup that empowers its consumers to be green by using materials that generate a substantially lower CO2 footprint–materials: sulapac, post-consumer recycled sugarcane PET, recycled glass and aluminum, and algae ink.
