Parents, especially during the pandemic, have their hands full working from home, making sure their child(ren) stays on track with their schoolwork, and have an activity to keep them occupied. Tomo's goal is to help parents foster their children’s independence and confidence by preparing them to become self-reliant and responsible.
The new logo mark "Adventure Tale" reimagines the variety of landscapes in California in the form of geometric shapes to represent various nature elements: trees, mountains, and the sun. By using a geometric form language, this creates a flexible and fluid identity system in which a variety of geometric illustrations and icons can be applied across the brand.
The palette products (eyeshadow, blush, bronzer, contour, highlighter) packaging is made from hemp paper and recycled aluminum. The aluminum powder trays are each individually replaceable, allowing consumers to have the ability to customize their palettes with shades of their choice.
To fulfill the demographics' need for sustainable cosmetic packaging, I designed a product line of refillable makeup that empowers its consumers to be green by using materials that generate a substantially lower CO2 footprint–materials: sulapac, post-consumer recycled sugarcane PET, recycled glass and aluminum, and algae ink.
The featured product line (left to right) includes a face mist, skin tint, lip tint, concealer, eyebrow pencil, and a versatile shadow palette.
The liquid product containers have a larger mouth opening compared to most current products in the market to enable users to feel their products are easily refillable when visiting a BH Beauty refill station.
The eyebrow pencil was designed with removable heads (where the brow pencil cartridge is stored) so that consumers can keep the main body of the pencil, reducing their product waste.
The first phase of the day for children learning online is school time. The Tomo system utilizes pre-inputted school schedule information from both parents and teachers to determine when reminder banners are displayed.
These banners help guide children through their online schooling smoothly by providing easy access buttons that will direct children to the necessary program or website being utilized for the school duration.
These banners help guide children through their online schooling smoothly by providing easy access buttons that will direct children to the necessary program or website being utilized for the school duration.
The end-cap display features a mini display showcasing BH Beauty’s most popular products. In additional to the products, lifestyle imagery accompanies the products to give consumers an idea of the possible makeup styling.
While using the browser, kids are only able to access websites that are being used for school or are given permission to be used during school by parents.
On each shelf of the end-cap display, products are paired by container material types, while a banner informs consumers how the bottles are eco-friendly.
As part of the device ecosystem, a custom smart home device holder was created, which can be customized to match a child's character by purchasing the different head pieces (ears, hats etc.), and colored bases.
The smart home device is significant in this ecosystem because it communicates all of the verbal reminders and messages for children. Children are also able to communicate with the device and talk to it.
From research, I found that kids easily and often get off track. So I created a method to bring children back to their homework and stay on track that has 4 levels of varying feedback:
Level 1
Verbal reminder via smart home device from the Tomo system
Level 2
The child's character draws them back to their work
Level 3
A reminder/warning from parents that is verbally communicated via the smart home device
Level 4
Parents step away from their work, step in, and have their child(ren) get back to work
The smartwatch aids in delivering the level 2 form of feedback to get kids back on track with their homework by prompting children to help their character solve a homework problem.
An additional feature with the smartwatch is kids learn to input when they finish their homework, an activity, and even a chore to earn points. These points go towards the customizable character kids have made to level it up.
Phase 3 of the day is activity or free activity time following the completion of homework. This is when children are more likely to interrupt parents to help them find something to do.
The Tomo system generates activity suggestions based on a child's preferences. By providing user-tailored content, this helps children learn to be independent in selecting their own activities of interest so that they do not interrupt parents while working from home.
To encourage and capture childrens' attention, there is a customizable character they create. In order for kids to customize and buy items for their characters, they complete activities, gain coins and exp to level up their characters to evolve them.
To reduce screen time and device use, there is a verbose mode for activity time in which the home device speaker will verbally tell children the instructions while playing music to accompany the activity.
For parents, they can be updated on their child(ren)'s progress throughout the day with both desktop and smartphone notifications.
For parents, they can be updated on their child(ren)'s progress throughout the day with both desktop and smartphone notifications.
For parents, they can be updated on their child(ren)'s progress throughout the day with both desktop and smartphone notifications.
For parents, they can be updated on their child(ren)'s progress throughout the day with both desktop and smartphone notifications.
For parents, they can be updated on their child(ren)'s progress throughout the day with both desktop and smartphone notifications.