BH Beauty
Package Design + Brand Identity
A refillable cosmetic product line that offers environmentally conscious consumers a way to reduce their cosmetic packaging waste, while extending the life cycle of their cosmetic containers.
Year
2021
About
Mentor: Gerardo Herrera
Project Type: Student Theoretical
Duration: 1.2021–4.2021
Software: Illustrator, XD, Rhino, Solidworks, Keyshot
Goals
Current cosmetic packaging is highly wasteful, unsustainable, and fails to meet the needs of its consumers. Millennial and Gen. Z consumers look to brands with clean, vegan formulas and products that can be easily reused. The BH Beauty rebrand elevates the status of the brand into a luxurious, high quality brand highlighting clean, vegan formulated cosmetics that are refillable and material sustainability conscious.
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